Infrastructure Proof
Before the booking.
After the build.
Every project runs against the same five-dimension framework. The gap found. What was built. The score before and after.
Gap
Three decades of tier-1 career credits held entirely in visual format. Zero structured data. Undiscoverable by any AI system performing a first-pass search.
Delivered
llms.txt, schema.org JSON-LD, AI-optimised sitemap, non-technical deployment guide.
Outcome
Career metadata now parseable by AI before any human is involved. Credits, market, contact path — legible at the first filter.
Gap
22 years of editorial credits and a live international career — listed under a brand name on every platform. Invisible on Google, ChatGPT, Perplexity, and Gemini by name.
Delivered
Google Business Profile rebuilt under her name, availability calendar replacing DM-only booking path, Instagram strategy, paid ads infrastructure ready to activate.
Outcome
Discoverable by name across major AI search systems. Booking path: DM-only → direct calendar link.
Gap
Real industry credits — international streaming and major fashion weeks — buried in IG highlights. Institutional URL as the only external link. Zero indexed web presence.
Delivered
Landing page with full AI discoverability stack — schema.org, llms.txt, sitemap, Open Graph. Role anchored from four-role generalist to research-led stylist.
Gap
Instagram-only touchpoint. No website, no visible pricing, no owned contact infrastructure. Inquiry path: DM-only.
Delivered
Full website (services, pricing, two portfolio categories), WhatsApp prefill per service, photography services agreement under SA law, asset permission form.
Outcome
Pricing public for the first time. Legal and booking infrastructure in place before the next engagement. Inquiry path: DM → direct WhatsApp per service.
Gap
25 years of film, TVC, editorial, and major brand credits split across five fragmented identities and a structurally weak website. Portfolio not sequenced for agency board submissions.
Delivered
Instagram audit and 3-pillar content strategy, 86-image portfolio board scored and sequenced across 8 sections, website audit, gallery prototype.
Gap
22 years and an international client roster — CV on a third-party server, portfolio behind someone else's platform, zero bridal signal despite actively pivoting to that market.
Delivered
Bridal market audit, structured service menu, site mockup with JSON-LD schema deployed.
Outcome
First time she has seen herself outside a third-party platform. Referral generated before formal proposal was sent.
Finding
Agency representation and 20+ production house credits — none of it crawlable. IMDb unclaimed. No owned domain. Career level significantly outpaces digital representation.
Recommendation
Owned domain, structured credit page, single contact path.
Finding
20 years of industry work. Three active Instagram accounts, zero owned domain. Strongest career context living on a third-party aggregator she doesn't control. A "Visit Website" button on a major wedding publication leads nowhere.
Recommendation
Register one domain. Build one text-rich owned page. Make 20 years of credits readable by search and AI systems.