Privacy Policy

Last updated 29 June 2026

This policy explains, in plain language, what personal information BOOKED. collects through this website, why we collect it, how we keep it, and the rights you have over it. The Visibility Scan runs in your browser and stores nothing on its own. It is written to meet the Protection of Personal Information Act (POPIA) of South Africa and, for visitors in the European Union, the General Data Protection Regulation (GDPR).

01Who is responsible for your data

The data controller (responsible party) is BOOKED. (Luca Bold), based in Cape Town, South Africa. If you have any question about your personal information, or you want to access, correct, or delete it, contact us at luca@bookednow.co.za.

02How to make a data request

Contact us at luca@bookednow.co.za at any time to ask what we hold about you, to correct it, or to have it deleted. We aim to respond within a reasonable period and will confirm once your request is actioned.

03Why we collect your information

The scan itself runs entirely in your browser and stores nothing. We only hold information in two cases:

• To measure how our advertising performs, but only if you accept the Meta Pixel in the consent banner.
• If you choose to send your results to us on WhatsApp, so we can follow up about the verified manual audit or related BOOKED. services.

04What we collect

Your scan answers — creative category, whether you have a website, where your contact information lives, whether your credits are written in text, and your target markets — are processed only in your browser to calculate your score. They are not sent to us or stored anywhere unless you choose to share them by opening the pre-filled WhatsApp message.

• If you accept the Meta Pixel: standard analytics data (such as page views and a "Lead" event) collected by Meta for advertising measurement.
• If you message us on WhatsApp: the contents of the message you choose to send, which includes your score and answers.

We do not ask for, or want, any special or sensitive personal information.

05Who receives your information

We keep the number of recipients as small as possible:

• GitHub Pages — hosts this website. GitHub serves the page and may log standard technical request data (such as IP address) as part of normal hosting.
• Meta (Facebook / WhatsApp) — the Meta Pixel, only if you accept it; and, if you choose to message us, your message is delivered through WhatsApp, which is operated by Meta.

We do not sell your personal information, and we do not share it with anyone else for their own marketing.

06How long we keep it

Because the scan stores nothing, there is no scan data for us to retain. Any WhatsApp messages you choose to send us are kept as ordinary business correspondence for up to 24 months, or until you ask us to delete them. Meta Pixel analytics are retained by Meta under its own policies.

07Your rights

Under POPIA and GDPR you have the right to:

• Access the personal information we hold about you.
• Correct information that is wrong or out of date.
• Delete your information (the right to erasure).
• Withdraw consent at any time, including consent to the Meta Pixel.

To exercise any of these, contact us at luca@bookednow.co.za. You may also lodge a complaint with the Information Regulator of South Africa.

08Information sent outside South Africa

GitHub and Meta operate internationally, so your information may be processed on servers outside South Africa. As permitted under Section 72 of POPIA, we only use providers that are bound by data-protection terms offering a comparable level of protection to POPIA.

09Cookies and the Meta Pixel

This site does not load advertising or analytics cookies by default. The Meta Pixel — which sets cookies and reports activity to Meta for advertising measurement — only loads after you choose Accept in the consent banner. If you choose Decline, no pixel and no tracking cookies are loaded. You can clear this choice at any time by clearing your browser storage for this site, and the banner will appear again.

10Updates to this policy

We may update this policy as our services or the law change. The date at the top shows when it was last revised. The current version always lives at this address.